78% of buyers rave to people they know about their favorite brands at least once per week.
-- SemRush
Customer Conversations = Striking CONVERTsations
When your ideal customers rave about their favorite brands is your business in on the CONVERTsation?
WRITEVOICE COPYWRITING & COPYEDITING
A CAVITTCORP PARTNER
COPY WITH MUSCLE AND ATTITUDE
COPY WITH MUSCLE AND ATTITUDE
FOR DARING BUSINESS OWNERS AND MARKETING EXECS who believe in the power of high-impact words to help dominate the convertsation and secure a heavyweight return.
Does Your Copy Hit Like A Heavyweight?
WEIGH IN HERE
SEVEN HIGH-IMPACT COPYWRITING PACKAGES
to help elevate your messaging and
get customers convertsating.
In 6 Simple Steps
In 6 Simple Steps
When you Project the WRITEVOICE, you gain CONVERTsation-worthy copy that cultivates confidence, jabs the psyche, and primes prospects into action, so you can experience the barrier-breaking growth your business truly deserves.
That means...
More Benefits
Unique Brand Strategy
Bold Marketing
Better Editing
And A Killer Website
Puny, “smack talking” copy gets knocked the **** out.
ROUND
13
WHAT’S THE BEST WAY TO TURN UNDERWHELMING COPY INTO COPY THAT *SLAPS* LIKE MIKE TYSON?
WHAT’S THE BEST WAY TO TURN UNDERWHELMING COPY INTO COPY THAT *SLAPS* LIKE MIKE TYSON?
Unprofessional Copywriter Is Dancing Around
Your Deadline.
Integrating Another Copywriter Feels Like A
13-Round Brawl.
IN THE RED CORNER:
Jam-Packed Arena That’s Drowning Out Your Copy’s Whispers.
No One is CONVERTsating About Your Feather-Weight Copy.
It’s another stressful workday and the task of gaining MORE REACH, growing MORE AWARENESS and producing MORE CLIENTS for your business, is a NEVER-ENDING FIGHT.
In a perfect world, your copy would be the favored champion everyone is screaming their heads off for. But instead...
It’s UNIMPRESSIVE IMPACT positions you as the UNTRUSTWORTHY UNDERDOG fighting for attention inside the...
If your marketing efforts seem to get drowned out by all of the other brands in the arena shouting for your customer’s attention...
Where can you find a megaphone (power-packed copy) to break the sound barrier (deafening market) and introduce a worthy contender (your brand’s powerful persona) -- so your audience can clearly hear your screams?
Or, maybe you’ve noticed that...
If your headlines, website copy, landing pages or product descriptions aren’t attracting many leads and conversion numbers weigh in as SHOCKINGLY under weight...
How do you transform puny-copy into heavyweight-copy that hits SO hard, it commands attention, strikes up convertsations and persuasively
pounds away at your buyer’s emotional core?
Or, what if...
When the messages across your marketing assets are EXTREMELY disconnected...
What’s the best way to gain control over chaotic messaging so your copy CONNECTS with clients more impactfully?
Or perhaps an...
(So much for research. 🤷🏾♀️😐)
If an unreliable freelance writer has forced you into throwing an UNEXPECTED haymaker in order to salvage an upcoming deadline...
Who can you trust to execute your projects and respect your timeline.
Or, the MOST EXHAUSTING of all...
If it seems like finding a heavy-hitting copywriter who reliably pounds out deliverables, whose copy packs a punch, shouts your voice tone effectively and produces a heavy return feels like MORE UNNECESSARY PUNISHMENT....
Incohesive Copy Prevents Your Message From Packing A Punch.
I bolster branding and position marketing to make sure
your voice NEVER GOES UNHEARD. I’ll help you create
Dynamic
Breaking
customer connections and experience
growth through
Kick-Ass
sales copy.
Barrier-
Insert Pic of me
Hi I'm Ime.
The Sales Copy Contender
(E-may)
I SERVE POWERHOUSE BRANDS THAT
EMPOWER ASPIRING CHAMPIONS
As a conversion copywriter and marketing strategist whose savvy writing skills turn a phrase into attention, personas into prospects, and copy into capital for your business...
I’m empowered to use word-wielding for good so power-players like you, command a first look, raise an eyebrow, and keep customer CONVERTsations going.
I’m also committed to elevating the freelancer-client relationship through the power of professionalism, passionate prose and a high-caliber presentation.
Why else?
Because striving to always improve my skillset, is the mindset of a champion.
That’s exactly why I train intensely so my punchy-copy 'Floats Like A Butterfly' and STINGS HARDER every time your potential buyers’ come toe-to-toe with it...
Ensuring you get effective copy that persuades, strikes sentiment and ignites camaraderie
within your target audience...EVERY SINGLE TIME.
If you coach, influence, care for, dress, equip or feed aspiring champions, I AM FOR YOU.
Get A Heavyweight To PUNCH IT UP
It’s one thing to say you write compelling copy and another thing to do it.
Other copywriters miss the mark on your brand voice, botch simple
instructions and generalize benefits they’ve copied from from the internet. That’s why their sales copy has little impact on your target audience’s conversions.
The real reason they’re not connecting to your audience is because, they ‘re not as passionate about learning or serving your customer’s as you are.
For them, you are the client -- not your prospect -- so they easily forget that mind-blowing copy should not only meet your business expectations but, should also connect with your audience on a much deeper-level.
You deserve a copywriter who puts conversion rate optimization first. One who is pumped to support brands that build the mind, build character, build the body and builds productive teams...
AND one who’s also amped to become a part of the team that proudly serves your patrons.
That’s why, when you trust in my knowledge, believe in my passion, prioritize quality and crave a knock’em-dead experience...
I’ll thoroughly dive into your prospects, process, and product -- using interviews, questionnaires and in-depth research.
Resulting in hard-hitting sales copy that helps beef up conversions, conveys a strong message and strengthens your competitive edge.
Brand's Who've Entrusted Me
Mindful Meds
Supply
Cavitt Paints
Paint & Restore
For whatever your copywriting needs, you can entrust me with important projects --
just like many other...
3 Smart Reasons To Choose
Me As Your Copy Contender
Keep target goals in view when you get routine performance snapshots of your deliverables performance to measure and maximize it’s effectiveness.
DATA-POWERED SCORES
A one-two punch combines traditional copywriting and marketing fundamentals with AI to help craft and position your assets more efficiently.
TECHNOLOGY RULES
MASTER GAME PLAN
Know what to expect from beginning to end with my 10-point blow-by-blow that outlines specific return dates for required resource materials, payment dates and delivery dates.
THE BARE-KNUCKLES
40 Hard-Hitting Combos So Your Copy Triumph
16 Rock-Solid Copywriting Techniques So You Can
A
Get more traffic through engaging, memorable copy
that draws in more promising prospects
6 Powerful Persuasion Techniques So You Can
I
Gain more interest through strong
copy that speaks directly to readers
10 Commanding Conversion Triggers So You Can
D
Create more buying tension through
irresistible copy that builds desire
9-Point Offer Playbook
So You Can
A
Convert tension into
transactions
with striking
offers
1 Cohesive Voice
So You Can
RETAIN
It’s Within Striking Distance
Optimize your...
Get In On The Convertsation
BRAND STRATEGY
Get In On STANDOUT Branding
that clearly distinquishes you from the competition, cements brand culture and speaks to like-minded buyers so choosing you becomes the blaringly obvious decision.
HEADLINES & TAGLINES
Get In On SCROLL-STOPPING Headlines, Subheadlines and Taglines that gets prospects pumped to tap and delve further into your service or product offer.
WEBSITE COPY
Get In On BRAND-BUILDING Website Copy that emphasizes your specialized knowledge, industry authority, and unique qualities so qualified members are motivated to buy now, book an appointment or contact your sales team.
LONG/SHORT FORM SALES PAGES
Get In On GROWTH-PROMOTING Landing Pages that persuasively guide your prospect through a complete buyer’s journey that builds desire and convinces customer’s to take action.
PRODUCT DESCRIPTIONS
Get In On CLICK-WORTHY Product And Service Descriptions that bulks-up features, pumps-up value, beefs-up benefits, clearly maps out usage and plants a potent call-to-action that appeals to your buyer’s desires.
VIDEO SALES LETTERS
Get In On TIME-MAXIMIZING Video Sales Letters that strike attention so hard you knock’em out on sight.
Qui/
Command The Convertsation
7 Next Level Packages That Change The Game
THE WEIGH IN - COPY CRITIQUE
Win Every Round With The Power Of Persuasion
Capitalize on conversion opportunities with commanding copy that stops readers in their tracks.
I’ll review your copy and make sure it contains the 40 ironclad conversion triggers, persuasion techniques and marketing formulas that optimize your product or service offer.
You’ll receive outlined instructions that explain where to make improvements that draw in your ideal champion in training.
Or, you can simply have the improvements done for you, when you hire me to knock them out.
I’ll review website copy, sales pages, product descriptions, ads, landing pages or email sequences that are currently in place.
*If you don’t have copy for any of these situations, this package is not for you.
Ready to bulk up your copy?
THE SUCKER PUNCH - COPY EDITING
Avoid Round-Ending Errors
A prepared heavyweight knowingly avoids the round-ending errors that silently threaten credibility.
Don’t let grammatical errors, unclear sentence structure and careless typos cause potential buyers to lose trust.
Break away from careless errors that turn potential clients away and hinder growth and revenue opportunities.
I’ll knock your editing out. Let me cross the T’s and dot the I’s to find any worrisome word combos that cause confusion or prevents your message from punching like a champion...
While maintaining the integrity of your unique brand voice.
Lean in to editorial greatness.
Book Your 20-Minute Discovery Call Now
HERE COMES GOLIATH - BRAND CONSULTATION
Show Up Like A Champion
How you show up to the arena matters.
When EVERYBODY ELSE BOBS (using a templatized approach, trying to appeal to everyone) and fails...
Smart brands WEAVE (and confidently emote their own brand voice) to prevail.
Personalized smack talk - projected by the WriteVoice - hits ‘em with an in-your-face presence and a one-of-a-kind brand voice, brand strategy and brand story that’s designed to cry out loud and connect you with your ideal crowd.
If you are a misfit wandering about the world, exploring the idea of becoming a master or a powerful ruler -- who loves being your customer's caretaker...
I’ll help you reclaim your innocence, enjoy the triumph over your opponent and be the hero in your own magical story -- just like everyone else.
What is your brand personality type?
Don’t know?
STICK AND MOVE - SHORT FORM SALES PAGE
Turn Traffic Into Transactions
Got an established audience who trusts you and has complete awareness of the value you bring?
Strike up a convertsation with a direct, quick-jab.
Discover the power of concise, benefit-rich short sales copy that jabs straight to the important points that inform buyer’s decision.
This package includes:
🥊 One 16-Point Wireframed Sales Page from 600 to1000 words
🥊 Up to 5 Product/Service Descriptions
🥊 Up to 4 Revisions
*Add-on more product/service descriptions for an additional fee.
*Add-on One Video Sales Letter (Up to 2000 words) for an additional fee.
Ready to strike up a conversation?
Book Your 20-Minute Discovery Call Now
Book Your 20-Minute Discovery Call Now
THE BRAWLER - LONG FORM SALES PAGE
Go The Distance
Looking for awareness building words that inspire confidence with those less familiar with your brand, product, or service offer?
Ignite the conversion power of long sales copy that lays out a complete buyer’s journey, overcomes objections, and incentivizes with value.
This package includes:
🥊 One 16-Point Wireframed Sales Page, from 1000 to 6000 words
🥊 Up to 5 product/service descriptions
🥊 4 Revisions
*Add-on more product/service descriptions for an additional fee.
*Add-on One Video Sales Letter (Up to 2000 words) for an additional fee.
Ready to strike up a conversation?
THE BELL RINGER - WEBSITE COPY
Amplify Awareness
Your website influences 97% of clients purchasing decisions, according to Hubspot.
Which makes your website one of the most powerful tools in your marketing game plan.
Don’t miss out on game changing conversion opportunities.
Punch above your weight class by beefing up the most vital web pages your site needs to make a statement.
This package includes:
🥊 Home Page
🥊 About Page
🥊 Testimonial Page
🥊 Product/Services Page
🥊 Offer Page
Ready to strike up a conversation?
Book Your 20-Minute Discovery Call Now
Book Your 20-Minute Discovery Call Now
THE HEAVY-HITTER - VIDEO SALES LETTER
VIDEO REIGNS SUPREME
Videos rule the sales arena, and are the manner buyers prefer when experiencing an offer.
An all-eyes-on-you video sales letter, projected by the WriteVoice, strengthens conversations and empowers interested buyers to save time and come to a faster decision.
Knock out the underdog when you combine a VSL with a short or long form sales letter and watch your impact skyrocket.
Want to convertsate more impactfully?
Book Your 20-Minute Discovery Call Now
How I Teach Your Copy To Box
6-Step Game Plan
Designed specifically for your needs, this winning strategy is built upon a foundation fortified by in-depth knowledge of
your brand.
THE SMACK TALK
ROUND
1
ROUND
1
20-Minute Zoom meeting where we’ll talk about:
🥊 Your Challenge(s): What are your copy concerns?
I’ll asses your existing copy’s performance.
🥊 Your Vision: What are your short-term and long-term goals for growth, sales and the future image of your brand.
🥊 Your Story: What’s the unique story behind your product or
service offer?
🥊 Your Timeline: When do you foresee these achievements coming to fruition?
From beginning to end we’ll have benchmarks set up including 15-minute revision meetings or clarity sessions.
🥊 Your Mission: What ‘s the cause you’re passionate about?
You and I will discuss your core values.
THE STATEMENT
🥊 You’ll get an email including the official Statement Of Work outlining the cost and quantity of your deliverables, consultation fees, scheduled payment dates, and completion date.
🥊 I’ll ask that you share any specifics expectations, voice of the customer guidelines and formatting requirements.
*If you don’t have a customer brief we’ll setup a Zoom call to
create one. Consultation fees apply.
🥊 You’ll get the blow-by-blow outlining the writing process.
🥊 You’ll also be given a checklist of documentation and resource materials needed to beef up your copy.
ROUND
2
ROUND
2
ROUND
3
ROUND
3
45-MINUTE WEIGH IN
Zoom strategy session where we’ll talk about:
DATA COLLECTION
You’ll share documents, stats, testimonials, stories, or any other inspiring words that may contribute to crafting an irresistible offer.
We’ll identify 5-15 unique words that you’re already using to help me align with your voice tone.
ROUND
4
ROUND
4
THE BULK UP
IN-DEPTH CUSTOMER & COMPETITOR RESEARCH
The details are make or break.
There are meaty details needed to strengthen lightweight copy and connect you to your audience.
I’ll do a deep-dive into your customers and competitors habits, motivations, fears, desires, much like the championship playbooks prizefighters use to help gain competitive insight before their
make or break marketing event.
Using:
🥊 In-depth client questionnaires (via online survey or Zoom call)
🥊 Audience specific customer research
🥊 Market and competitor research
ROUND
5
ROUND
5
STICK AND MOVE
CUSTOMER & COMPETITOR RESEARCH
Let your copy CONVERTsation begin.
I’ll use the research data collected to help position and promote your project effectively.
🥊 Depending on your target audience’s awareness, I’ll use a combination of modern copywriting techniques to indoctrinate, empathize, building brand authority, feature the benefits and call your prospects to action.
🥊 I’ll put brain to browser and craft out your google docs generated copy.
🥊 Conceptualize page structure and design elements so it makes a striking impression and creates easy navigation through your offer.
🥊 Get an opportunity to review and revise copy up to 3 times.
ROUND
6
ROUND
6
YOUR MARKETING MAIN EVENT
PRESENTING YOUR COMPLETED COPY
From underdog to UNDEFEATED. It’s finally time for your crafted copy to command the ring as a brand new heavyweight copy contender.
*Plus 3 Revisions
Conversation-Worthy Copy
Is For You If...
You are a business owner or marketing executive who wants a go-to copywriter who takes research seriously.
You are an editor, creative director, content manager, or marketing manager who wants a copywriter that understands the motivations, fears, desires, habits and voice of your customer.
You’ve got puny copy, and you’re 100% ready to turn it into high-impact copy that tells your customer exactly what’s in it for them.
You represent a bold, barrier-breaking brand that wants a bold, barrier-breaking copywriter that belts out your message so customers start talking.
You are an e-commerce or direct-to-consumer business who desires a heavy-hitting copywriter who reliably pounds out deliverables, whose copy packs a punch, shouts your voice tone effectively and produces a heavy return.
You are an athlete, gym, sports clinic, sports bar, sports wholesaler/retailer, sports themed business, or fitness solution that wants a specialized writer on the team.
Got Questions? I’ve Got Answers
Are you an agency?
Not yet. Even though I bear the business name, WriteVoice Copywriting and have planted seeds to grow into a full service marketing agency, currently I’m a one woman band that personally power-packs every word of your copy myself. Allowing you to avoid the high-cost of agency overhead.
What makes you different from other copywriters?
My bare knuckles approach uses 40 proven copywriting and marketing techniques and is a 57-point checklist that ensures every applicable trigger, conversion tactics and sales fundamentals are included on your brief. This is what makes heavyweight copy a true convertsation starter.
How fast is your turnaround?
I am a quality over quantity type of gal. So to optimize your growth, I’ll need ample time to create your winning sales copy. True turnaround time depends on the scope of your project. For instance, copyediting can be completed within 24-72. Where as a long-form sales page can take up to several business days. Feel free to ask on our 20-Minute Smack Talk.
What’s this cost?
Quality, revenue-generating assets are a costly investment. Having said that...my value based pricing is premium.
Do you do seo, build websites, write funnels, write emails, or design work?
Sure I have the skills to make these happen but, no thank you. Focusing on conversion rate optimization is where I am happiest. Though, I take pride in wireframing your completed copy with design notes and can make sure your current funnel pieces (ads, emails, offer pages, websites, video sales letters) are optimized -- I’d much prefer using my brain power to craft killer copy for you instead.
What industries do you write for?
The bareknuckles framework is a multi-industry approach that hits hard for all types of copywriting. I’ve written copy for real estate, beauty, construction industries but writing for Althletic, Sports Related, Sports Themed and Fitness business gives me joy.
What if my copy doesn’t sound like my brand voice?
We’ll carve out your specific brand voice, during the 60-Minute Weigh In, by identify 5-15 unique words and 3-6 unique phrases that you’re already using, combined with my customer profile - before the first piece of copy is ever written.
If I don’t like the work, what’s your guarantee or refund policy?
After carving out your brand voice adjectives and phraseology, during your 60-Minute Weigh In, you’ll truly love the copy I craft. But if you don’t love the completed copy, I’ll make up to 3 revisions, to get it right.
If after three revisions, it still is not the hard-hitting copy you think it should be, you can avoid losing your whole investment with the Blue Corner Happiness Guarantee .
NOTE: This applies to copy that has not been approved only.
May I see copywriting samples?
Absolutely. Please fill out my contact from (Let’s Smack Talk), I can send you the link for my portfolio.
Why I’m Passionate About Serving You
Things You Should Know
before stepping into the ring.
I don’t believe contenders become champions on their own. I’m a firm believer that Teamwork makes the dream work. That’s why I specifically write for team “determination.”
I don’t do soft. Let me say that again for the people in the back. I DON’T DO SOFT. Which means that, if YOU are NOT genuinely a Big Mouth, with a Bigger Message, who wants to be heard in the Biggest Way, please make yourself comfortable, and keep it pushing.
My approach hinges on staying modern and relevant.
I’m a die-hard Copy Posse Insider (shout out to Posse Pres, Alex Cattoni).
What’s that mean, Ime?
It’ means that I’m from the new school of copywriting and we are the raddest, baddest, crew of copywriters, marketers and entrepreneurs from around the world - on a mission to de-douchify the internet, redefine modern marketing and build an empathy empire.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s business need and today’s audiences crave.
And I can help you do that.
Haggling with my value is a foul that gets you sent straight to the penalty box. I believe in incentivizing those who’ve worked with me, patronized my services, and have benefitted from my work.
If any of this makes you clutch your pearls - WriteVoice Copywriting Is NOT FOR YOU.
BUT, if any of what I’ve said strikes a chord within you...
If you’re ready to have your copywriting knocked out by a heavy-hitting copywriter who:
- reliably pounds out deliverables
- whose copy packs a punch
- shouts your voice tone effectively AND
- produces a heavy return...
You Can Catch These Paws Too
LET’S SMACK TALK
Book Your 20-Minute Discovery Call Now
SUCCESSFUL CONVERTSATIONS
14.4%
Queens Converted
↗ 708,000%
New Followers
1440
New Website Visits
FROM UNKNOWN TO UNDEFEATED: How a former titleholder turned her pageant expertise into the “Premier Place For Interview It Girls.” and served over 60 new clients.
THE CHALLENGE
Noticing the lack of worthwhile practice opportunities for candidates, Mweni U. decided to lend her expertise to provide more opportunities and critically needed feedback for candidates.
THE STRATEGY
Mweni sought my help in the beginning stages of branding - to develop a launch strategy, create an online presence and gain an audience organically. Together, we collaborated to establish what the brand represents, the logo, the iconography and the community name and building strategy. This is also when she was coined “The Pageant Interview Personal Trainer.”
THE EXECUTION
Enter Instagram to serve as the social homebase for MockNation and introduce it as a powerhouse brand that values intellect and mastery most. Once the official business website was published lead magnets and opt-in forms nurtured new leads via Mailchimp.
THE OUTCOME
The immense audience response exceeded all expectations! Not only did smart pageant queens rush to elevate their interview skills at a 14.4% conversion rate – they engaged with content, rallied behind their new community – which grew at a rate of 65,000% – and wasted no time declaring their love for MockNation. The results were consistent engagement and organic Instagram traffic that reached 51,552 accounts, made 214,593 impressions and garnered 1259 website visits from the United States, Germany, Canada, Ireland, Jamaica, India and France.
FROM UNKNOWN TO UNDEFEATED: How a Texas realtor used, the WRITEVOICE to project her brand new real estate business and create a professional online image.
When REALTORⓇ Camilla McCallum made an on-the-spot decision to leave her job at a real estate agency and embark on her own business dreams, C Amazing Homes Realty was formed.
THE CHALLENGE
With only 3 months income saved, she needed to launch her business quickly, requiring her to establish an online presence and acquire an operation-ready business solution.
C Amazing Homes Realty needed a compelling website to entice an audience of potential leads. It also needed a user-friendly, all-in-one software solution that offered MLS integrated tools, managed buyer/ seller leads, and provided landing pages, drip campaigns and flyers - to seamlessly market and run the business.
THE STRATEGY
I sought to establish a clear brand identity, call out the ideal Texas customer and strategically position the business within the competitive North Dallas real estate market. To do so, I conducted competitor analysis which identified common pain points, key demographics, and opportunities within the market. In order to identify our target customer, I conducted a customer deep-dive to flesh out their motivations, fears, values, desires and buying habits.
THE EXECUTION
A subscription to Wise Agent Real Estate client relationship software served as our all-in-one platform to build a website, drive workflow, automate marketing campaigns, manage client contacts and transactions. Influenced by the customer/brand avatar, the copy’s message and Camilla’s design aesthetic, I designed the brand logo, conceptualized and created brand imagery and built the website.
THE OUTCOME
Success. Camilla completely shifted her gears and launched her new business. Credited to the fast delivery of website copy, that conveys the business’ core values and a done-for-you workflow, C Amazing Homes Realty has a great online presence at its foundation and a one-stop office solution to easily organize business processes. As a result, Texas customers have a new REALTOR to patronize when buying, selling or renting a home.
REQUEST MY PORTFOLIO
MOCKWITHME.COM
BRAND CREATION
SALES LAUNCH COPY
SOCIAL MEDIA CONTENT
WEBSITE COPY
CAMAZINGHOMES.COM
BRAND STRATEGY
EMAIL MARKETING
WEBSITE COPY
2023 Project The WRITE
VOICE
-- BECAUSE SOMETIMES YOU’VE GOTTA FIGHT TO BE HEARD